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Constant Variables

Nov 24, 2020

When looking for a technical team for your project, you’re not asking for a product. You are asking for a relationship that results in a product. You’re not asking for lines of code. You’re asking for solutions that produce meaningful outcomes. Founder & CEO George Brooks of digital product agency Crema joins the show to discuss how to find the passion and posture of a digital agency, the no-win situation that is RFPs and why it’s important to go outside the RFP process to have a conversation, why his digital agency vets clients in return by finding out if they’re ready to be a tech company and whether they want a relationship or a transaction, and how he didn’t name his company after a Mexican sour cream.